Privacy policy

This policy applies to users visiting ezyskincare.shop, detailing how we collect, use, and share personal information, optimized for beauty skincare scenarios to protect your data rights.

1. Information We Collect

1. Device & Browsing Data (Automatically Collected)

Device Details: Browser, IP address, device model (to optimize product display, e.g., mobile-optimized serum ingredient images).

Browsing Behavior: Viewed product pages (e.g., "Anti-Aging Serum", "Sensitive Skin Mask"), search terms (e.g., "oily acne-prone skincare", "pregnancy-safe makeup"), cart actions (analyzed to recommend similar products).

Technical Data: Cookies record preferences (e.g., skin type tags, concerned skincare benefits—hydration/anti-wrinkle/whitening).

2. Order & Personal Data (Provided by You)

Order Info: Name, address, payment details (for order fulfillment; cold-chain skincare addresses require precision).

Optional Info: Skin type (dry/oily/sensitive), age range, skincare needs (e.g., "熬夜修复", "anti-aging"), for personalized product recommendations.

2. How We Use Your Information

Order Services: Process payments, arrange professional skincare packaging (e.g., serum shock-proof foam, mask cold-chain transport), send logistics updates (including product shelf-life tips after opening).

Personalized Experience: Recommend similar products (e.g., after viewing "hyaluronic acid serum", promote the same series moisturizer), send tailored offers (priority notification for new product samples).

Security & Optimization: Monitor unusual payments (e.g., high-frequency orders from one IP), analyze browsing data to optimize product categories (e.g., add "Sensitive Skin Zone").

3. Information Sharing

Third-Party Partners:

Logistics providers: Address only (cold-chain products marked "temperature-controlled transport").

Payment platforms: Encrypted payment data.

Analytics tools: Anonymized data (e.g., regional preferences for "anti-aging products").

Legal Compliance: Respond to legal requests or protect user rights (e.g., handle product image copyright complaints).

4. Targeted Advertising & Your Choices

Ads based on your skincare browsing/purchase history:

If you bought an "anti-aging serum", receive recommendations for the same series eye cream.

After searching "pregnancy skincare", may see natural skincare collection ads.

Opt-out links:

General: http://optout.aboutads.info/

Platform-specific: Google/Facebook ad settings

5. Your Rights

Access, modify personal info (update skin type data for accurate product recommendations), delete orders (where legal).

EU users can request data correction/deletion, learn about cross-border transfers (U.S. transfers comply with Privacy Shield, safeguarding skincare customization info).

6. Data Security & Retention

Security: Encrypted payment data, regular server scans (prevents sensitive info leaks like skincare formulas).

Retention:

Order data: 2 years (for after-sales queries, e.g., product usage advice).

Anonymized browsing data: 6 months (analyze seasonal skincare trends, e.g., summer sunscreen search patterns).

7. Minors' Protection

The site is not intended for users under 18. We delete minor accounts to prevent accidental purchases of skincare requiring professional guidance.

8. Contact Us

Email: Support@ezyskincare.shop (subject: "Privacy Request + Order Number", e.g., "Delete Browsing Data + ORD20251001").

Phone: +1 814 571 0004 (Mon–Fri 9:00–18:00 EST, press 4 for privacy support).